" As Seen on TV "

After getting involved in the role of preserving the environment. I have begun to notice small factors, which did not spark my attention until today. We are consistently reminded that we need to save our energy and continue with the path of “going green”. However the more articles that are put out, the less efficient it seems to be. Regardless whether you look at it in Jeff Dardozzi’s point of view where we consume more energy with energy efficient sources or whether you just watch TV for 30 minutes. I had my TV on for about 30 minutes between the 2:30-3:00 and I had noticed that every single channel was promoting a new sale that will “make your life better”.

I have been convinced that educate people around the world such as Heinberg, Muller and Szasz (just to name a few articles which I have been able to review and understand) are promoting the usage of more appropriate technology. We are trying to make a change in our environment by omitting energy consuming technology and sources with more efficient strategies. However, after watching a few infomercials I had noticed inventions which as the “swivel seat “ and the “smokeless car ashtray”. These are products that they are trying to export out to the society in order to make our lives better. How in the world can these products help our overall society? In fact, they will dwindle our progress in preserving the environment. If people become interested in these items, they will begin to fall into the consumer trap and continue to benefit the producers. We must realize that consumerism is a trap away from helping the environment. We are attempting to escape the threat of depletion. Yet, we do not continue to purchase items which are not beneficial nor will they help us progress. Instead of investing our money into various items that are seen on TV in the middle of the night- we should invest that money into ecologically friendly items.

Minjeong Kim of Ohio State University conducted a study about the effect of television shopping. She has learned that TV shopping is misleading and lack customer service information. Presenting these products of television reveal that the amount of information perceived from a television shopping segment selling useless sources influence a risk. A risk that we find ourselves battling everyday of our lives. Many of use continue to purchase these goods and believe that they are are efficient because of the five minute short-term relationship that we experience. However, we need to recognize that we are being hindered rather than helped.

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As Seen on TV advertisements.